I’ve spent 30 years in recruitment – this is how to get a job

I ve spent 30 years in recruitment – Job hunting has become a challenging endeavor for many, especially with the rise of digital tools shaping the hiring process. James Reed, the chair and CEO of Reed, a leading recruitment firm, has observed firsthand how employers evaluate candidates. After decades of experience, he shares insights on how to navigate a competitive market and increase your chances of standing out.

The Shrinking Landscape of Entry-Level Roles

For those struggling to land their first job, the silence after submitting applications can feel like a personal defeat. According to Reed, graduate vacancies on the company’s platform have dropped significantly, from approximately 180,000 a few years ago to just 50,000 today. This decline highlights a broader trend: employers are increasingly selective, often favoring candidates with existing experience over newcomers.

Reed emphasizes that the key to overcoming this challenge lies in understanding how to align your profile with what employers are seeking. He points out that many organizations now use artificial intelligence (AI) to screen applications before human recruiters even review them. While this can streamline the process, Reed cautions that AI systems often compare your CV or cover letter directly to the job description, which means your application needs to reflect the specific skills and qualifications they’re looking for.

“Computers shouldn’t reject people,” Reed states. “If AI is involved, it’s probably evaluating your application based on the job requirements, so you should make sure your skills and experience match what they need.”

This doesn’t mean fabricating qualifications. Reed stresses the importance of honesty, noting that “you don’t want to lie about your abilities.” However, if the job requires communication, organization, or customer service skills, your application should explicitly showcase where you’ve demonstrated these traits. Even small details, like mentioning a team project or a part-time role, can make a difference.

Building Experience in a Competitive Market

One of the most frustrating aspects for job seekers is being asked for experience when applying for an entry-level position. Reed acknowledges this challenge, explaining that employers often prioritize candidates who already have some proven track record. To address this, he recommends gaining experience through various avenues, such as temporary work, volunteering, or online training programs.

For instance, free courses like Anthropic’s AI academy can provide valuable skills that align with modern job demands. Reed suggests that even short-term or casual roles can build the confidence and competence needed to secure a full-time position. “Even if it’s temporary or part-time, it’s about showing you’ve got the skills they’re looking for,” he says.

“Someone gave you your first opportunity, that’s all I’m looking for,” Reed jokes. “You don’t need a mountain of experience—just a solid foundation to build from.”

He also advises candidates to take initiative when speaking directly with employers. “If you get in front of an employer and are feeling brave, make the point clearly: you’re ready to contribute, even if you’re new to the field,” he adds. This approach not only demonstrates self-awareness but also positions you as a proactive candidate.

Standing Out with a Strong CV

Reed highlights that a well-crafted CV is critical in catching a recruiter’s attention. “Your CV should say who you are,” he says. “It’s not just a list of qualifications—it’s a snapshot of your personality and achievements.” He recommends keeping it to one page, ensuring that the opening statement clearly communicates your value proposition.

Attention to detail is paramount. While he doesn’t mind a few spelling errors, “it shows it was written by a human, not AI,” Reed points out. However, grammatical correctness and clarity are non-negotiable. “Make sure your document is professional and makes you proud,” he advises. “It’s the first impression, and you want it to be strong.”

“If you leave it as AI-only, it’ll be identical to hundreds of other applications,” Reed warns. “The point is to stand out, not blend in.”

Reed also discusses the importance of soft skills like communication, collaboration, and resilience. “Good communicators have an advantage,” he says. “You need to express yourself confidently, whether in a written application or a face-to-face interview.” Collaboration is equally vital, as “nothing is achieved by one person alone,” he explains. “You’re always part of a team, so showing you can work together is essential.”

Resilience, he argues, is a key trait for thriving in a tough job market. “Job hunting feels relentless, but developing a thick skin and staying persistent will serve you well,” Reed notes. “You’ll face rejections, but don’t take it personally—it’s part of the process.”

Preparing for Interviews and Shifting Mindset

Reed often hears the question “Tell me about yourself” during interviews, and he sees it as an opportunity for candidates to shine. “If you’re prepared, it’s the easiest question to answer,” he says. “But if you’re not, you might end up rambling or saying things that don’t align with the role.” He encourages candidates to practice and tailor their responses to reflect their strengths and how they can benefit the employer.

“Interviews are a life-changing conversation, so it’s important to really prepare,” Reed explains. “You want to show the employer why you’re the best fit for the job.”

He also addresses a common misconception: the belief that the world owes you a job simply because you’re qualified. “Think of a job as a problem to be solved,” he says. “You need to position yourself as the solution.” This mindset shift helps candidates focus less on what they want and more on what they can offer.

Reed is not opposed to university education but cautions against viewing it as the only path. “A degree isn’t for everyone,” he says. “If you’re doing it just because all your friends are, you might miss out on other opportunities.” He advocates for a flexible approach, where education and experience are balanced based on individual goals and the job market’s demands.

In a rapidly evolving job market, the ability to adapt and showcase your strengths is more important than ever. By aligning your application with employer needs, gaining relevant experience, and crafting a compelling CV, you can increase your visibility. As Reed puts it, “The key is to be clear, confident, and persistent.” With the right strategy, even the most competitive roles become attainable.