Could Saunas Become the ‘New Pub’ for Socialising?

Sauna culture is expanding rapidly across the UK, including in Wales, with some supporters suggesting they might emerge as the ‘next social hub.’ The trend has seen a surge in public saunas, now available in scenic spots like beaches, lakeside areas, and rural landscapes. While users often highlight the wellness and mental health perks of sauna sessions, the scientific backing for these claims is complex. Experts caution that proper preparation, such as staying hydrated, is crucial to avoid risks.

Health Benefits and the Sauna Boom

The British Sauna Society (BSS) reports over 640 saunas listed on their site, up from 540 at the start of 2024. A recent analysis predicts the UK could surpass other European nations as the largest sauna market by 2033. Gabrielle Reason, BSS director, remarked:

“The ongoing expansion indicates that the peak has not yet arrived—if there is one.”

Personal Stories Behind the Trend

Kathryn Donavan, 40, established Môr A Sawna near Jackson’s Bay in June 2024. She previously managed symptoms of PMDD and endometriosis through cold therapy but found her conditions worsened after surgery. The pain and flu-like symptoms led her to explore saunas, which are now central to her routine. “I don’t experience pain as intensely as before,” she said, noting the sauna’s role in aiding sleep and mobility. Donavan also highlighted its role in fostering community and reducing feelings of isolation.

William Jenkins, a former tech professional, opened Hikitalo Sauna in Porthcawl after discovering the practice during travel. In nine months, he visited 70 saunas across 14 countries, noticing their positive impact on his mental health. Upon returning to Wales, he described saunas as the “new pub,” emphasizing their role in social gatherings without the aftermath of a hangover. “We all need a sense of belonging,” Jenkins said, stressing that the culture is “here to stay.” He believes the combination of social interaction and natural surroundings offers a unique appeal.

Expert Perspectives on Sauna Use

Dr. Geoff Combs, a Bangor University lecturer in sport and exercise science, noted that sauna benefits depend on pairing the practice with other healthy habits. “If someone says it improves their mental health, keep doing it,” he said, but added that further study is necessary. Safety, he stressed, requires hydration, gradual exposure, and awareness of overheating risks. “Listen to your body,” he advised, “and ensure you’re prepared with water and a mindful approach.”

Jenkins echoed this by pointing out the sauna’s egalitarian nature. “There are no titles or social hierarchies,” he said, describing it as a “judgment-free zone” for connection. Donavan and Jenkins both argue that Wales’ natural beauty complements the sauna experience, much like Finland’s landscape does.