Gaming PCs will be too expensive for ordinary people by 2028 predicts report

A recent analysis of the PC market’s trajectory signals a significant decline, potentially explaining Sony’s recent strategic shift. The study suggests that the market may shrink dramatically over the next two years, raising concerns about affordability for average consumers.

Memory shortages drive up costs

Over the past few months, there has been growing anxiety about the future of gaming hardware. This is partly due to a severe RAM and SSD scarcity, as AI firms consume vast amounts of memory to fuel their data centers. The competition for components has left fewer options for other tech companies and console manufacturers, contributing to delays in upcoming systems like the PlayStation 6 and next Xbox.

The shortage has already inflated prices, with fears that it could persist for up to a decade. However, the report warns that the situation may worsen by 2036, when affordability for new PCs is expected to become a major issue.

Gartner’s forecast on PC memory

According to Gartner, memory costs are set to rise by up to 23% this year. The firm predicts this will eliminate the viability of budget PCs, forcing manufacturers to focus solely on high-end models. This trend aligns with Microsoft’s hints about a next-gen Xbox that prioritizes premium features.

‘This sharp increase removes vendors’ ability to absorb costs, making low-margin entry-level laptops nonviable. Ultimately, we expect the sub-$500 (about £375) entry-level PC segment will disappear by 2028,’ says senior director analyst Ranjit Atwal.

By 2028, the shift could also support Sony’s rumored decision to halt PC game ports. These ports have seen declining sales, and with the PC market potentially shrinking, the move makes sense as the company leans into PlayStation exclusives.

Console competition and pricing strategies

Sony might no longer view Xbox as a direct competitor, especially if the next-gen console evolves into a high-end gaming PC. Meanwhile, Valve’s Steam Machine is expected to be more costly than standard consoles, though delays are attributed to the ongoing memory crisis.

Microsoft acknowledges its next console will deliver a ‘very premium, very high end curated experience,’ while the Steam Machine is projected to exceed regular console prices without being sold at a loss. Both appear unlikely to offer budget-friendly options.

Broader impact on tech consumption

Elsewhere, the report highlights that rising costs will discourage PC upgrades, altering traditional purchasing cycles. This trend may also affect smartphones, pushing customers toward extended phone use or refurbished models instead of new purchases.

Gartner forecasts a 10.4% drop in global PC shipments and an 8.4% decline for smartphones by year-end. To navigate these challenges, the firm advises vendors to adjust pricing strategies during the first half of 2026.

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